A Social Media News Release is a format of press release designed specifically for the online media. Some advantages are that the readers are able to receive new releases faster, which is a definite plus when trying to help gain awareness about whoever you are working for. Things online tend to be more direct and honest, because of the lack of face to face interaction. Some disadvantages are that one loses the face to face interaction with another person or any other group of people. Also that people tend to tip toe around the point when they have to be in front of the person. Or the ability of the other person to hear it can be affected this way because they could simply tune you out. When online they are directly paying attention because they are looking at it in order to read and comprehend it.
I think that a PR Practitioner should consider using a SMNR every time they have a major even that involves a large group of people because it is faster and a much easier way to help gain a much more larger audience. There is a very big advantage to having a larger audience for your client. Popularity is what truly matters when it comes to dealing with people’s interest.
One website that could be used to help someone in PR to make a news release is http://pressitt.com/. The only other website that I could find was the website that we had to use for this assignment, so the other site that will help one to create a good social media news release is www.prxbuilder.com.
A digital organization created a link for their products and the link to it is http://www.slideshare.net/3wpr/social-media-mnews-release-smnr-presentation
The assignment for my Public Relation class was for us to use some news release that we had created earlier in the year for our clients to create a social media news release. After following the directions given, I was given a link and the link to my own personal oage for my client is http://www.prxbuilder.com/link.aspx?p=1579
The purpose of this social news release is to help the audience gain knowledge of an event that would be taking place that is being backed by my organization as well as, the Music Student Association. This event involved students from the school to see their fellow students’ talents on stage.
Here are some tips for Social Media News Releases that I picked up from a site that is called http://taraparker1.wordpress.com/category/final-smnr-project/
-Figure out your target audience
-Make sure the format is attractive
-Make sure that it is simple and to the point
-Find the value in your story and make it evident to your leaders
-Provide links that lead to further information
-Find the value in your story and make it evident to your leaders
-Like a regular press release, leave out the extra jargon.
-Where does this specific audience look on the web.
-Make sure that all your links work properly
Using these tips should help anyone create their own SMNR and be successful